Publications

Inside Out E-Column Archive

Articles, Papers and Presentations by Les Landes

Articles Featuring Les Landes

Reviews and Recommended Readings

Landes & Associates Service Brochures

Inside Out E-Column Archive

• Focus first on "a place to come from" with employee engagement.
• Simple questions with big implications.
• Getting the most from your "discretionary effort system"
• "Are Employees Really an Audience?"
• Let's get real.
• Avoiding the persuasion trap.
• An "engaging recipe" for planning.
• Cure for the common town hall meeting.
• Nothing New to Mom
• Trust me on this.
• Getting to the heart of people.
• They're not your people.
• Meanings are in people.
• Play, Work and Hell
• Change your cascade to a fountain.
• WITH versus AT marketing.
• The good old days of social media.
• Faking sincerity.
• The customer comes second - sort of.
• Mastering the balance of image and performance.
• Winning hearts and minds.
• Proof for the profitability of engagement.
• Don't let intuition fool you.
• Closing the distance.
• It's not about the money.
• Gaining the edge with customer relations.
• Getting aligned on alignment.
• A holiday message that matters all year.
• Focusing on results can lead to poor performance.
• Counting what counts.
• Let people's emotions get the best of them.
• A lesson for the ages.
• Tiny Pushes
• Ownership is more than a feeling.
• Right to know, need to learn.
• Delivering on the promise.
• Nurturing the leader in all of us.

Browse the articles and papers below - click on the title for a downloadable and printable PDF.

Articles, Papers and Presentations by Les Landes 

• The Un-Suggestion System: Background & Design - A White Paper
• Let's Get Real: Aligning Marketing Communications and Employee Engagement
• Cracking the Culture Code
• Measuring What Matters, Part One
• Measuring What Matters, Part Two
• Down with Quality Program-itis
• Curing Quality Program-itis
• Getting the Best Out of People in the Workplace
• Promotional Polemics
• Un-TQM: A Common Sense Approach to Systematic Improvement
• Leading the Duck at Mission Control
• People, Systems, Truth, Trust
• Real-Life, Real-Time Communication
• Profiting from Trust
• Consumer Niche Marketing: Getting Down to Business
• Planning for Non-Profits
• David K.Berlo: Not Your Run-of-the-Mill Animal
• From Misfits to Heroes - Presentation by Les Landes and Glynn Young - Webinar Recorded Audio File
• From Misfits to Heroes -Presentation by Les Landes and Glynn Young at 2008 PRSA National Conference -PowerPoint Slides

Articles Featuring Les Landes   

• TQM: Fatally Flawed Or Simply Unfocused?
• Eye on Quality
• Look to Staff as a Source of Solutions
• The Looking Glass

Reviews and Recommended Readings

• Tough Decisions in a Downturn Don't Have to Lead to Disengaged Employees - HayGroup Study
• The Authentic Enterprise: Relationships, Values & the Evolution of Corporate Communications  An Arthur W. Page Society Report
• Book Review: Liberating the Corporate Soul, by Richard Barrett
• Employees are Not an Audience, by Glynn Young
• We have a listening problem... from The Leadership Report, April 2008, The Jim Shaffer Group 
• Media Advertising When Your Market is in a Recession, by Dr. Valerie Kijewski, Strategic Planning Institute, January 1982, Cahners Advertising Research Report
• Video: Dan Pink on the surprising science of motivation.

Landes & Associates Service Brochures

• Marketing Inside Out
• Real-Life, Real-Time Communication
• Un-Suggestion System
• Celebrating Anniversaries & Milestones: Pre-Planning Checklist
• Celebrating Anniversaries & Milestones: Case Studies Packet