Landes & Associates - Integrated Marketing Communications, Employee Performance Development
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Article and White Paper Excerpts
"Programs, by their nature, are temporary. You cannot use them as the foundation for systematic change." Download Full Article

Marketing Communications 

Every business faces the same basic marketing challenge – how to reach the people who are willing and able to buy their products and services.  We help organizations answer that challenge successfully using a dynamic process based on four key design principles.

  • Planning that tests assumptions definitively and produces decisive action

  • Relationship Building that makes marketing something you do with customers and prospects instead of to them

  • Integration of multiple well-coordinated tools and a keen sense of when to use each one

  • Wowing stakeholders in a way that sets your organization apart from the crowd and gets customers beating a path to your door

Drawing on those design principles, we create programs for clients using a variety of marketing communication strategies and tactics in the following areas:

Public & Media Relations - Connect with external stakeholders clearly, convincingly and credibly.

Promotional Programs & Materials - Make the right impression with well designed and precisely targeted messages and images.

Customer Satisfaction System - Get rapid, reliable data for making quick adjustments to customer needs.

Brand Development - Branding is vital to the success of any organization – but perhaps not in the way that most people think.

Anniversaries & Milestones - Turn major celebrations into significant business building opportunities.

Community Investment - Learn how you can make sound strategic decisions in fulfilling your duty as a good corporate citizen.

 

 

 

 

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