Bold claims can lead to disillusioned customers if product quality and employee performance are out of synch with your marketing messages. In order to achieve sustainable competitive advantage, a company’s internal and external communications processes cannot exist in a vacuum, delivering different messages in pursuit of disparate goals.
At Landes & Associates, we help organizations bring it all together with the …
The Engagement Imperative gives you a structured method to create a genuine and convincing connection with everyone related to your organization – inside and out. Making it work requires a shift in the way you think about marketing … and how all employees view their roles in connecting with the marketplace.
Download a printable version of The Engagement Imperative.
Learn more about our approach…Building Trust