Building Trust

Getting employees deeply engaged in the welfare of the organization depends on how much they trust that the organization is committed to ensuring the welfare of employees.

The extent to which employees trust the organizations where they work depends on the following management credibility traits:

  • Caring – Do you really have the best interest of employees at heart, and do you treat them with respect?
  • Honesty and Openness – Do you tell the truth without hiding pertinent information?
  • Responsiveness – Do you respond when employees ask questions, offer suggestions or make requests?
  • Competence – Do you know what you’re doing, and can you prove it?
  • Reliability – Do you do what you say you’re going to do, and can employees really count on you?
  • Apology and Accountability – When you make a mistake or do some damage – and sometimes you will – do you know how to say you’re sorry and take ownership of making things right?

More about our approach…Connecting the Dots

Aligning employee engagement and marketing communications.