Why Basic Instinct Interferes with Innovation

Why do so many businesses fail to improve even when they encourage their employees to innovate? Because humans are partly creatures of habit who instinctively gravitate to security and status quo. It’s embedded in the “animal” part of people’s DNA. Then there’s the “human” part that’s driven by imagination and free will.

When we encourage employees to innovate, both parts get triggered – the fear of risk and unpredictability and the thrill of trying something new.

If you want to make sure people don’t drag their feet, you need new habits – new systems and processes – that simultaneously reduce the risk and get people’s imaginations charged up and generating endless possibilities.


You do this by establishing systematic improvement systems that are intentional, habitual, predictable and built into the day-to-day fabric of business operations.

Humans are creative, curious beings who want to improve. If you establish systems that allow their creativity to flourish, they will innovate. If you treat improvement as an occasional one-off program, the safety habit will always win and employees will return to the status quo.

Free Guide Reveals the Steps to Establish Continuous Improvement

To improve your business, you and your employees must treat innovation as a continuous way of life — not an occasional activity.

In this free guide, we reveal the Continuous Improvement System: A seven-step approach designed to make ongoing improvement a daily habit of all your employees.

Organizations have experienced as much as a 300% increase in implemented employee improvements using the Continuous Improvement System.

This guide explains how they have done it — so you can do it too.

Download the guide here.